Amazon has announced its plans to begin stocking and selling Nike.
“Taking this step would give Nike direct economic exposure to a large and fast growing distribution channel, while improving the brand presentation and expanding access to millennia,” Goldman Sachs’ Drucker Mann told Business Of Fashion.
“We expect pressures on bricks and mortar retail for the foreseeable future to result in pockets of inventory excess.”
It is reported that Nike will earn approximately half-a-billion USD from its partnership with Amazon.
Amazon has also recently announced plans to introduce the Amazon Prime Wardrobe which allows you to try on clothes at home and return the ones you don’t want as well as plans to acquire Whole Foods for $13.7 billion USD.