Nike have announced they won’t be creating special edition ‘All-Star’ sneakers for signature athletes this year.
This means athletes like Lebron James, Kevin Durant and Kyrie Irving won’t be lacing up a signature pair of Nikes during the NBA All-Star Weekend.
Instead, the players will be wearing sneakers from Nike’s Black History Month collection.
Included in the collection are Nike Basketball signature models like the LeBron 14 and Kyrie 3, sportswear offerings via Air Force 1s, Air Jordan silhouettes, and more.
“The limited edition 2017 collection incorporates a decorative marbling — blending black and white — in reference to the strength of harmonious movement. Each design in the collection is also punctuated by gold accents, reminders of the power of coming together and the aspiration of unity,” Nike stated.
The Nike x Jordan Brand (BHM)
Black History Month Collection 2017 pic.twitter.com/8YhF97uO68
— KicksGodJ (@kicksgodj) February 14, 2017
We don’t know exactly why Nike have chosen not to produce their ‘All-Star’ sneaker at this stage but there’s growing speculation about the shrinking popularity of Nike basketball.