Nike have always and will continue to be a major leading brand in the footwear market. Their newest sneaker, the Zoom Vaporfly 4%, was on show at the recent Boston Marathon on 17 April.
The first, second and third placers in the men’s race at the Marathon were all wearing the Nike Zoom Vaporfly 4% sneaker, as were the first and third placers in the women’s race. adidas were the official sponsors of the Marathon, but ultimately it was Nike who stole the show. Professional runner Amy Hastings Cragg was one of the first people to be given a prototype of the sneaker last year before it’s debut in the 2017 Boston Marathon.
— Amy Hastings Cragg (@HastyHastings) March 12, 2017
Nike have praised their Zoom Vaporfly 4% as the future of running, citing the lightweight feeling that aids the runner and the cushioning foam ZoomX sole, which is Nike’s version of the adidas Boost technology. The Zoom Vaporfly 4% also sports a full-length carbon fibre plate designed to provide a boost to the runner while in motion, which Nike says improves an athlete’s performance by 4%.
The Nike Zoom Vaporfly 4% is set for release in June this year and with the professional athletes’ impressive results already under its belt it’ll be interesting to see what the general public make of it.