Nike are continuing their efforts to spread their message of diversity and inclusion by following up their ‘Equality’ campaign with the ‘Pro Hijab’.
The ‘Pro Hijab’ caters to female muslim athletes and was inspired in part by Emirati weightlifter Amna Al Haddad who mentioned the lack of sport hijabs during trips to Nike’s world headquarters in Beaverton.
The ‘Pro Hijab’ is a lightweight polyester piece made for breathability and optimal function.
— Rowaida Abdelaziz (@Rowaida_Abdel) March 7, 2017
Global Nike spokeswoman, Megan Saalfeld, told Al Arabiya, “the Nike ‘Pro Hijab’ was designed as a direct result of our athletes telling us they needed this product to perform better and we hope that it will help athletes around the world do just that.”
The ‘Pro Hijab’ is already being worn by pro figure skater Zahra Lari of the United Arab Emirates.
The debut of the Nike ‘Pro Hijab’ comes just after Nike’s launch of a new ad aimed at women in the Arab world, challenging the notion that women and girls don’t belong in sport.