College basketball prodigy Lonzo Ball has unveiled his very own signature sneaker, designed by his father’s company Big Baller Brand.

Lonzo is a hotly-anticipated draftee for the 2017 NBA season and has already been approached by top endorsers Nike, adidas and Under Armour. However, all three brands soon abandoned talks of a deal with Ball after his father, LaVar Ball, allegedly made unrealistic demands and conditions for a deal.

Undeterred by rejection from major sneaker brands, LaVar decided to go solo with Big Baller Brand and has released the first look at the upcoming ZO2 Prime, a signature sneaker for his son.

Along with the ZO2 Prime is the ZO2 Wet (sneakers personally signed by Lonzo) and the ZO2 Signature Slides. The ZO2 Prime will feature Ortholight technology in the entire midsole, making the sneaker extra comfortable. High-speed performance is guaranteed with the use of shock-absorbent material imbedded throughout the sneaker.

Getting your hands on a pair of the Big Baller Brand’s ZO2s is not going to be easy; each of the three models is limited edition and will retail at a high price. The Prime will set you back at least around $500, the Wet around $1,000 and the Signature Slides $220.

Limited preordering is underway now on the Big Baller Brand website, with the sneakers set to shipped out in November later this year.