In the eyes of LaVar Ball, his prodigal son’s value has tripled since he’s become a possible pick for the Los Angeles Lakers and that means his shoe, the ZO2 by Big Baller Brand, has also tripled in value.

LaVar is now saying that if adidas, Nike or Under Armour wish to revisit his initial deal, he’ll expect them to pay $3 billion.

In a podcast interview with Colin Cowherd, LaVar also admitted he only wants his son to play for the Lakers and that the big shoe brands that rejected his offer will regret their decision once Lonzo is picked by the Lakers.

“Now that Lonzo’s headed to Los Angeles, what they should have done is give me a billion dollars and let me be on my way,” he said.

When he was told that number was unrealistic, LaVar said: “unrealistic to you”.

“Now you know […] if they want to talk to me now, it just went up to $3 billion. Triple Bs — billion, billion, billion,” he said.

“That’s the only way they going to come at me. I’m already in the building. I don’t need them for nothing, as you can tell.”


Lonzo Ball’s Big Baller Brand ZO2 Prime sneakers currently retail at $495.