French high-end fashion brand Chanel are facing some serious backlash after American make-up artist Jefferee Star promoted a Chanel boomerang on his social media.
Chanel have recently released sports equipment under “other accessories” as part of their 2017 spring-summer pre-collection and have included a $1,930 AU black “wood and resin” boomerang in their collection, as seen on Jeffree Star’s Twitter account.
— Jeffree Star (@JeffreeStar) May 15, 2017
Social media users have reacted over the many cultural and social issues this boomerang highlights, primarily for appropriating Aboriginal culture.
@JeffreeStar, rather than paying $2000AUD for a Chanel Boomerang you should look into investing in one one made by an Aboriginal Australian.
— LSP (@zzoeeseymour) May 15, 2017
The National Museum of Australia describes boomerangs as playing “an important role in Aboriginal culture as objects of work and leisure”.
Chanel released a statement saying the brand “is extremely committed to respecting all cultures and regrets that some may have felt offended”.
The boomerang is still available on the Chanel website.